In partnership with our fantastic colleagues at I-AM’s , Wideaware’s disability training took another step up this past June, signing additional and more intensive face to face classroom training for all concierge and security teams at Westfield Stratford City’s ahead of this summer’s Olympic Games – heralded as “the most inclusive games ever”. Many employees at Westfield Stratford City are employed in customer-facing roles, and so need to be trained in providing equal service to disabled visitors and in adhering to the necessary procedures and regulation in respect of the Equality Act 2010. Westfield staff will gain the highest level of understanding on how to welcome disabled customers to this remarkable centre, and ensure their repeat business.
With a catchment of over 4.1 million people, Westfield Stratford City’s customer base is huge, and using UK averages, over one million shoppers might have a disability of some kind – and might require additional assistance during their visit.
Maria Zedda, Managing Director of Wideaware commented: “Following on from last year’s online training, we have developed a bespoke secret shopper and classroom training programme for Westfield Stratford City to ensure their team represents the scheme in the best possible way at this important time. With a potential figure of over one million disabled visitors over the summer, this audience’s loyalty is vital to a centre of this size.” If you feel your shopping centre or town could improve its customer retention and loyalty by responding to the needs of this important shopper group, please get in touch with I-AM.